Position: Marketing and Development Specialist

Employment Type: Full Time Exempt

Location: Twin Cities Office (Downtown St. Paul)

Reports to: Director of Advancement

Starting Salary: $60,400

Mission

Genesys Works is a nonprofit organization that trains and employs high school and college aged students to perform professional services for major corporations. Our mission is to provide pathways to career success for high school students in underserved communities through skills training, meaningful work experiences, and impactful relationships. We envision a future when all young adults are equipped and empowered with the knowledge and skills required to achieve career success and a lifetime of self-sufficiency.

Organizational values of putting young people first, collaboration, sustainability, equity and respect guide all aspects of the work we do.

Purpose of Position

The Marketing and Development Specialist helps promote Genesys Works to broad and diverse audiences and connects key stakeholders to our mission. The Specialist also supports the Advancement team to cultivate donors and sponsors and generate contribute revenue to support our program and advance our mission. This enthusiastic, creative, detail-oriented, and organized individual will be a member of the Advancement Team. This individual will fulfill project management and implementation needs for marketing and communications initiatives across the organization, support events and outreach task and activities. The Specialist will partner with other local departments, the National Genesys Works team, and external stakeholders to accomplish organizational and departmental objectives. They will play a key role in creating written and visual content (including videos) and managing branding and implementing a wider audience marketing strategy using analytics. This individual should be a tech-savvy self-starter who has quality customer service and is comfortable managing multiple deadlines in a fast-paced environment.

Key Responsibilities

Marketing & Communications (50%)

• Conceptualize and plan print, digital, and video projects that communicate key messages to multiple and varied audiences. Collaborate with internal partners to execute on strategies, tactics or communication methods and development of content.
• Own content creation with Genesys Works branding, such as social media content, promotional collateral, flyers, reports, and email copy for local marketing campaigns and events.
• Support sourcing of visual content, including photography and videography, and partner with external vendors for marketing needs.
• Design, schedule, and administer content on our digital platforms, including account engagement, WordPress, Facebook, Instagram, and LinkedIn.

• Track and report digital analytics for social, email, and website to provide recommendations or redirection strategies based upon results.
• Collaborate with senior leaders and National marketing leads to create location-based marketing plan.
• Lead marketing needs for media partnership to share our story and student impact, including press releases.
• Customize website content, graphics design, and updates.
• In collaboration with National and local team design and produce brand-centric print, digital, or other materials with Canva, Adobe Creative Suite, and other design tools and software.

Development Operation Management (30%)

• Create, manage, and implement the donor communications editorial and content calendars according to site and National strategy.
• Document processes and systems to establish consistency and standardization across the organization and for development best practices, such as thank you letters, gift acknowledgments and record keeping integrity.
• Send out thank you letters for donors, event sponsors and attendees timely based on market best practices.
• Help maintain data integrity in email with the use of account engagement in Salesforce.
• Track Salesforce reports, dashboards, wealth screening, and gift tracking for accuracy and record keeping.
• Play a key role in project managing the Annual Impact Report.

Events (20%)

• Partner with the Advancement Team and other staff to assist in planning, supporting, coordinating, and implementation of all events.

Qualifications

• 3 years of experience in digital marketing, content creation, and/or event management required. Nonprofit experience a plus.
• Strong project management competencies, including organizational and problem-solving skills, good time management, and attention to detail.
• Proficiency in ideating, developing, and managing content (written and design) across various platforms. Genesys Works currently uses Canva, Salesforce, WordPress, Facebook, Instagram, and LinkedIn.
• Excellent verbal and written communication skills.
• Experience planning and implementing events.
• Willingness and ability to exercise creative, visual, and analytical skills.
• Works effectively and independently with minimal supervision.
• Leads collaboratively, strengthening team effectiveness through positive engagement and shared accountability.
• Positive, can-do attitude with the ability to flex and adapt as the situation requires.
• Relationship-oriented and contributes to a supportive, honoring work culture.
• Excitement for the mission and passion for working within diverse communities and practicing cultural humility.

Commitment to Diversity

Genesys Works is an equal opportunity employer that celebrates diversity and is committed to creating an equitable and inclusive environment for all employees. Genesys Works will not tolerate discrimination or harassment of any kind. We believe that diversity, equity, and inclusion among our staff and corporate partners are essential to successfully executing our organizational mission. As such, we seek to recruit, support, develop, and retain high-caliber talent from a diverse candidate pool that both complements and reflects the students we proudly serve.

Compensation and How to Apply
Starting annual salary for this position is $60,400. As an organization we value pay equity transparency for candidates and current Genesys Works staff. We offer market-based salaries that are based on local data. Comprehensive benefits package includes health coverage, paid time off, and (10) company holidays; a 403(b) retirement plan with company match; validated parking near the Genesys Works office in downtown St. Paul, and a communication allowance.

Genesys Works utilizes a hybrid structure, with an expectation that employees work both remotely and in-person at our downtown St. Paul office.

Please use the provided link to apply via the Genesys Works website. Priority deadline is Sunday, January 25th. For more information about Genesys Works and our programming, please visit our website at www.genesysworks.org.